http://khresmeh.blogfa.com/ یادداشتهایی کوتاه در مورد ارتباطات_بازاریابی_برندو تبلیغات............ fa blogfa.com Mon, 21 Apr 2008 18:41:18 GMT http://khresmeh.blogfa.com/post-59.aspx <TABLE cellSpacing=0 cellPadding=0 align=center border=0> <TBODY> <TR> <TD width=53></TD> <TD style="BACKGROUND: url(http://css.persianbb.com/images/album/viewpic/tbg_polaroid.jpg) 0% 50%" align=left><IMG height=47 src="http://css.persianbb.com/images/album/viewpic/tb_polaroid.jpg" width=283></TD> <TD width=53><IMG height=47 src="http://css.persianbb.com/images/album/viewpic/tl_polaroid.jpg" width=53></TD></TR> <TR> <TD style="BACKGROUND: url(http://css.persianbb.com/images/album/viewpic/rbg_polaroid.jpg) 0% 50%" vAlign=top><IMG height=193 src="http://css.persianbb.com/images/album/viewpic/rb_polaroid.jpg" width=53></TD> <TD style="BORDER-RIGHT: rgb(153,153,153) 1px solid; BORDER-TOP: rgb(153,153,153) 1px solid; BACKGROUND: url(http://css.persianbb.com/images/album/bload0.gif) no-repeat center center; BORDER-LEFT: rgb(153,153,153) 1px solid; BORDER-BOTTOM: rgb(153,153,153) 1px solid" vAlign=center align=middle><A href="javascript:void(switch_fit_image());"><IMG id=album_pic title="یه تبلیغ بسیار زیبا از تویوتا" alt="یه تبلیغ بسیار زیبا از تویوتا" src="http://www.persianbb.com/i1136_PersianBB.com.jpg" border=0></A></TD> <TD style="BACKGROUND: url(http://css.persianbb.com/images/album/viewpic/lbg_polaroid.jpg) 0% 50%" vAlign=bottom><IMG height=193 src="http://css.persianbb.com/images/album/viewpic/lb_polaroid.jpg" width=53></TD></TR> <TR> <TD></TD> <TD style="BACKGROUND: url(http://css.persianbb.com/images/album/viewpic/bbg_polaroid.jpg) 0% 50%" vAlign=top align=right> <DIV style="BACKGROUND: url(http://css.persianbb.com/images/album/viewpic/bb_polaroid_fullsize.jpg) no-repeat right top; HEIGHT: 64px"> <TABLE cellSpacing=0 cellPadding=0 width="100%" align=center border=0> <TBODY> <TR> <TD align=middle colSpan=3> <DIV dir=ltr style="PADDING-RIGHT: 0px; PADDING-LEFT: 80px; PADDING-BOTTOM: 8px; PADDING-TOP: 8px; TEXT-ALIGN: center"> <TABLE cellSpacing=0 cellPadding=0 width=104 align=center border=0> <TBODY> <TR> <TD class=star_rating id=star_rating_1 style="BACKGROUND-POSITION: 4px 2px"><A href="javascript:void(rate_pic(1136, 1));"><IMG height=19 src="http://css.persianbb.com/images/spacer.gif" width=24 border=0></A></TD> <TD class=star_rating id=star_rating_2 style="BACKGROUND-POSITION: 4px 2px"><A href="javascript:void(rate_pic(1136, 2));"><IMG height=19 src="http://css.persianbb.com/images/spacer.gif" width=24 border=0></A></TD> <TD class=star_rating id=star_rating_3 style="BACKGROUND-POSITION: 4px 2px"><A href="javascript:void(rate_pic(1136, 3));"><IMG height=19 src="http://css.persianbb.com/images/spacer.gif" width=24 border=0></A></TD> <TD class=star_rating id=star_rating_4 style="BACKGROUND-POSITION: 4px 2px"><A href="javascript:void(rate_pic(1136, 4));"><IMG height=19 src="http://css.persianbb.com/images/spacer.gif" width=24 border=0></A></TD> <TD class=star_rating id=star_rating_5 style="BACKGROUND-POSITION: 4px 2px"><A href="javascript:void(rate_pic(1136, 5));"><IMG height=19 src="http://css.persianbb.com/images/spacer.gif" width=24 border=0></A></TD> <TD> <DIV id=rating_message_container style="FONT-SIZE: 11px; WIDTH: 80px; COLOR: #003366"></DIV></TD></TR></TBODY></TABLE></DIV></TD></TR> <TR> <TD align=right><SPAN class=gensmall><FONT size=1></FONT></SPAN></TD> <TD align=middle><SPAN class=gensmall><FONT size=1></FONT></SPAN></TD> <TD align=left><SPAN class=gensmall><FONT size=1></FONT></SPAN></TD></TR></TBODY></TABLE><SPAN class=gensmall><FONT size=1><IMG style="WIDTH: 124px; HEIGHT: 96px" height=64 src="http://css.persianbb.com/images/album/viewpic/br_polaroid.jpg" width=53></FONT></SPAN></DIV></TD> <TD><IMG height=64 src="http://css.persianbb.com/images/album/viewpic/bl_polaroid.jpg" width=53></TD></TR></TBODY></TABLE> Mon, 21 Apr 2008 18:41:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=59 khresmeh http://khresmeh.blogfa.com/post-59.aspx http://khresmeh.blogfa.com/post-58.aspx <P class=MsoNormal style="MARGIN: 0in 0in 10pt"><FONT size=3><B><I><SPAN lang=FA dir=rtl style="COLOR: red; FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA">تمايز ويژگي اساسي بانكداري خصوصي<SPAN style="mso-spacerun: yes">    </SPAN></SPAN></I></B><B><I><SPAN lang=FA dir=rtl style="FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><SPAN style="mso-spacerun: yes">                                </SPAN></SPAN></I></B><I><SPAN lang=FA dir=rtl style="FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><SPAN style="mso-spacerun: yes">    </SPAN><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></I></FONT></P> <P class=MsoNormal style="MARGIN: 0in 0in 10pt"><I><SPAN lang=FA dir=rtl style="FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><FONT size=3><SPAN style="mso-spacerun: yes">                                           <IMG height=281 alt="Speakers from these brands" src="http://www.ad-tech.com/adtech_email/2_21_2008_SF_alert/images/speaker_logos.gif" width=464></SPAN><o:p></o:p></FONT></SPAN></I></P> <P class=MsoNormal style="MARGIN: 0in 0in 10pt"><SPAN lang=FA dir=rtl style="FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><FONT size=3>بخاطر دارم ساليان قبل وقتي سر كلاس اصول بازاريابي از استادي صاحب نام در عرصه بازاريابي كشور سوال كردم<B> "چرا با وجود استفاده بانكهاي دولتي از منابع ارزان قيمت قرض الحسنه ،بانكهاي خصوصي از چنين امكاني بهره نمي برند و به ناچار منابع مورد نياز خود را با هزينه هاي گزاف تامين مي كنند "</B>ايشان پاسخي براي سوال آنروز من نداشتند <o:p></o:p></FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 0in 10pt"><SPAN lang=FA dir=rtl style="FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><FONT size=3><SPAN style="mso-spacerun: yes"> </SPAN></FONT><I><o:p></o:p></I></SPAN></P> Mon, 31 Mar 2008 01:23:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=58 khresmeh http://khresmeh.blogfa.com/post-58.aspx http://khresmeh.blogfa.com/post-57.aspx <P class=MsoNormal style="MARGIN: 0in 0in 10pt; TEXT-ALIGN: right" align=right><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; COLOR: red; LINE-HEIGHT: 115%; FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><FONT color=#993300>مسابقه بي پايان تبليغات بانكي</FONT><SPAN style="mso-spacerun: yes">   </SPAN></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 0in 10pt; TEXT-ALIGN: right" align=right><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; COLOR: red; LINE-HEIGHT: 115%; FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><SPAN style="mso-spacerun: yes"></SPAN></SPAN> </P> <P class=MsoNormal style="MARGIN: 0in 0in 10pt; TEXT-ALIGN: right" align=right><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; COLOR: red; LINE-HEIGHT: 115%; FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><SPAN style="mso-spacerun: yes">  <A href="http://images.google.com/imgres?imgurl=http://www.bc.edu/bc_org/avp/cas/fnart/fa267/20th/nyc_citybank.jpg&imgrefurl=http://www.bc.edu/bc_org/avp/cas/fnart/fa267/20_sky1b.html&h=700&w=437&sz=163&hl=en&start=3&sig2=Ct8MAhbZaCIum546PUyhCQ&tbnid=q62nRnUiYCUY7M:&tbnh=140&tbnw=87&ei=VBLsR6nyO4u6-gKdstkN&prev=/images%3Fq%3Dcity%2Bbank%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=140 src="http://tbn0.google.com/images?q=tbn:q62nRnUiYCUY7M:http://www.bc.edu/bc_org/avp/cas/fnart/fa267/20th/nyc_citybank.jpg" width=87></A>     <A href="http://images.google.com/imgres?imgurl=http://wirednewyork.com/images/city_bank_farmers_trust.jpg&imgrefurl=http://wirednewyork.com/city_bank_farmers_trust.htm&h=800&w=600&sz=98&hl=en&start=14&sig2=-TXwoU916dMOlSkO0-Qx4g&tbnid=YN-xrM0NaLl1xM:&tbnh=143&tbnw=107&ei=VBLsR6nyO4u6-gKdstkN&prev=/images%3Fq%3Dcity%2Bbank%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=143 src="http://tbn0.google.com/images?q=tbn:YN-xrM0NaLl1xM:http://wirednewyork.com/images/city_bank_farmers_trust.jpg" width=107></A></SPAN></SPAN></P> <P class=MsoNormal style="MARGIN: 0in 0in 10pt; TEXT-ALIGN: right" align=right><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; COLOR: red; LINE-HEIGHT: 115%; FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><SPAN style="mso-spacerun: yes"></SPAN></SPAN> </P> <P class=MsoNormal style="MARGIN: 0in 0in 10pt; TEXT-ALIGN: right" align=right><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; COLOR: red; LINE-HEIGHT: 115%; FONT-FAMILY: 'Tahoma','sans-serif'; mso-bidi-language: FA"><FONT color=#000000>از"جان وانا ميكر" جمله معرفي نقل شده با اين مضمون "نيمي از هزينه هاي تبليغاتي من بي تاثير است و تلف مي شود اما نمي دانم كدام نيمه"شايد اين جمله نغز اين روزها در مورد تبليغات بانكها در ايران مصداق داشته باشدو البته يه مقدار بيشتر از نيمي از هزينه ها ،پخش نفس گير تيزرهاي تلويزيوني و آنونسهاي راديوئي در ايام تعطيلات سال نو با نرخ هاي ويژه نوروزي تقر يبا در تمام ساعات شبا نه روز و از طرفي تعطيلي دو هفته اي اكثر شعب بانك ها مسابقه بي پاياني را فرا روي بانكها دولتي و خصوصي قرار داده است پخش<SPAN style="mso-spacerun: yes"> </SPAN>دهها تيزر از بانكهاي مختلف بدون هيچ فاصله و اميد به مراجعه مردم به شعب بانكها بعد از ايام تعطيلات تا چه ميزان قابل دسترس است بعبارتي<SPAN style="mso-spacerun: yes"> </SPAN>منظورم اينه كه آيا  بین نسبت هزينه انجام شده با عوايد حاصل از اين حجم<SPAN style="mso-spacerun: yes"> ت</SPAN>بليغات تناسبي وجود دارد ؟   و ديگر اين كه آيا بجز يكي ،دو مورد تبليغ جالب و ماندگاربانك هاي (پارسيان-ملت)حافظه بينندگان ظرفيت لازم براي بخاطر آوردن و مهمتر از آن عمل خريد رو داره؟ <SPAN style="mso-spacerun: yes">  </SPAN>آيا وقت آن نرسيده كه بانك ها روش هاي ديگري رو جايگزين روش هاي مرسوم جلب مشتري بكنند؟  و ديگر اينكه بهتر نيست كمي هم<SPAN style="mso-spacerun: yes">  </SPAN>به جاي جلب مشتريان جديدُ، وفاداري مشتريان فعلي رو افزايش بدهند ؟</FONT> <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P> Thu, 27 Mar 2008 20:38:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=57 khresmeh http://khresmeh.blogfa.com/post-57.aspx http://khresmeh.blogfa.com/post-56.aspx <A href="http://images.google.com/imgres?imgurl=http://icons.wunderground.com/data/wximagenew/p/Poobah/1482.jpg&imgrefurl=http://melisa-princess.blogfa.com/86122.aspx&h=427&w=640&sz=244&hl=en&start=216&sig2=pa5xMEaT5_MaIyincsSKew&tbnid=nYiLaQSOTIpf5M:&tbnh=91&tbnw=137&ei=cQzhR8fiHIbcigGWnfGpBg&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D198%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=91 src="http://tbn0.google.com/images?q=tbn:nYiLaQSOTIpf5M:http://icons.wunderground.com/data/wximagenew/p/Poobah/1482.jpg" width=137></A><A href="http://images.google.com/imgres?imgurl=http://www.photo.net/photodb/image-display%3Fphoto_id%3D1966772%26size%3Dsm&imgrefurl=http://tala3lo.persianblog.ir/&h=200&w=150&sz=10&hl=en&start=27&sig2=3KX-uMdJc859OyamqJKJSg&tbnid=8KLiC-4amDFlgM:&tbnh=104&tbnw=78&ei=kQrhR5yrIpCeiwGy1uyfBg&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D20%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=104 src="http://tbn0.google.com/images?q=tbn:8KLiC-4amDFlgM:http://www.photo.net/photodb/image-display%3Fphoto_id%3D1966772%26size%3Dsm" width=78></A><A href="http://images.google.com/imgres?imgurl=http://i1.tinypic.com/x6ao10.gif&imgrefurl=http://askari44.blogfa.com/&h=297&w=257&sz=60&hl=en&start=122&sig2=fDB5YYf00VhCXJpEEXr5-g&tbnid=xSNml9eeY6gWgM:&tbnh=116&tbnw=100&ei=qAvhR-iCIYbcigGtnf2pBg&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D120%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=116 src="http://tbn0.google.com/images?q=tbn:xSNml9eeY6gWgM:http://i1.tinypic.com/x6ao10.gif" width=100></A><A href="http://images.google.com/imgres?imgurl=http://bp0.blogger.com/_Dt7_SyrGB2o/RvZA-M-g4bI/AAAAAAAAAXM/nYDOYnB4eWE/s400/red%2Bleaves.jpg&imgrefurl=http://dawn-of-darkness.blogspot.com/2007/09/red-leaves.html&h=300&w=400&sz=27&hl=en&start=138&sig2=TyjkU0KKjspuMdneKSKbhg&tbnid=0-CHYXquE588sM:&tbnh=93&tbnw=124&ei=qAvhR-iCIYbcigGtnf2pBg&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D120%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=93 src="http://tbn0.google.com/images?q=tbn:0-CHYXquE588sM:http://bp0.blogger.com/_Dt7_SyrGB2o/RvZA-M-g4bI/AAAAAAAAAXM/nYDOYnB4eWE/s400/red%2Bleaves.jpg" width=124></A><A href="http://images.google.com/imgres?imgurl=http://www.persiangarden.ir/GalleryImage/Small/bahar12.jpg&imgrefurl=http://www.karchak.blogfa.com/post-31.aspx&h=200&w=150&sz=10&hl=en&start=186&sig2=n7xlnwtUcrI4f_pgt0pUNw&tbnid=a88yKAKtsnvoMM:&tbnh=104&tbnw=78&ei=MQzhR9KJCJjgigGq4sykBg&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D180%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=104 src="http://tbn0.google.com/images?q=tbn:a88yKAKtsnvoMM:http://www.persiangarden.ir/GalleryImage/Small/bahar12.jpg" width=78></A><A href="http://images.google.com/imgres?imgurl=http://www.akkasee.com/news/archives/86/news/javadian.jpg&imgrefurl=http://chilick.org/index.php%3Fpage%3Dnews/show_com_news.php%26news_id%3D109%26flag_la%3D1%26lang_id%3Dfa&h=268&w=400&sz=32&hl=en&start=183&sig2=qjvGaBKCz4osox8b7ooHMA&tbnid=DMl8zjB93xaebM:&tbnh=83&tbnw=124&ei=MQzhR9KJCJjgigGq4sykBg&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D180%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=83 src="http://tbn0.google.com/images?q=tbn:DMl8zjB93xaebM:http://www.akkasee.com/news/archives/86/news/javadian.jpg" width=124></A><A href="http://images.google.com/imgres?imgurl=http://tn3-2.deviantart.com/fs24/300W/i/2007/326/4/0/Same_time_next_year_by_foureyes.jpg&imgrefurl=http://wallpaper.blogfa.com/&h=300&w=300&sz=31&hl=en&start=302&sig2=Q9ICUF6Rqib8Az_ER41FEw&tbnid=JQoGxQ6dUdF9gM:&tbnh=116&tbnw=116&ei=7AzhR8GcL6XWigGops2sBg&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D288%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=116 src="http://tbn0.google.com/images?q=tbn:JQoGxQ6dUdF9gM:http://tn3-2.deviantart.com/fs24/300W/i/2007/326/4/0/Same_time_next_year_by_foureyes.jpg" width=116></A><A href="http://images.google.com/imgres?imgurl=http://www.abrarnews.com/politic/1384/841228/html/012612.jpg&imgrefurl=http://www.abrarnews.com/politic/1384/841228/html/gardesh.htm&h=424&w=599&sz=56&hl=en&start=344&sig2=CrnRJn286UwmPl9r7bsSAA&tbnid=eVG4bUrPOlKwoM:&tbnh=96&tbnw=135&ei=EA3hR8nxNqfuigHfzt2qBg&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D342%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=96 src="http://tbn0.google.com/images?q=tbn:eVG4bUrPOlKwoM:http://www.abrarnews.com/politic/1384/841228/html/012612.jpg" width=135></A><A href="http://images.google.com/imgres?imgurl=http://amadeo.blog.com/repository/90492/1567607.jpg&imgrefurl=http://www.arezoo.blog.com/&h=360&w=481&sz=38&hl=en&start=442&sig2=m1PFoh0RBndCcXPy-02dFA&tbnid=peSwmBlhLlQjSM:&tbnh=97&tbnw=129&ei=QQ3hR45Cj96KAbzOoKEG&prev=/images%3Fq%3D%25D8%25A8%25D9%2587%25D8%25A7%25D8%25B1%2B%25D8%25B7%25D8%25A8%25D9%258A%25D8%25B9%25D8%25AA%26start%3D432%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN"></A><A href="http://images.google.com/imgres?imgurl=http://ramin-mo.persiangig.com/raminbloger/003653_untitledjhg.jpg&imgrefurl=http://www.silverl.parsiblog.com/Subject-3748.htm&h=600&w=800&sz=36&hl=en&start=5&sig2=s17jDHCLw7kaIpMHkegNmw&tbnid=cJxTi0Mp-SqYFM:&tbnh=107&tbnw=143&ei=kA3hR-_vNIbcigGWnfGpBg&prev=/images%3Fq%3D%25D8%25B4%25D8%25A7%25D8%25AF%25D9%258A%2B%25D9%258A%25D9%2587%25D8%25A7%25D8%25B1%26gbv%3D2%26hl%3Den%26sa%3DG"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=107 src="http://tbn0.google.com/images?q=tbn:cJxTi0Mp-SqYFM:http://ramin-mo.persiangig.com/raminbloger/003653_untitledjhg.jpg" width=143></A> Wed, 19 Mar 2008 12:58:20 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=56 khresmeh http://khresmeh.blogfa.com/post-56.aspx http://khresmeh.blogfa.com/post-55.aspx <DIV class=MsoNormal style="MARGIN: 0in 0in 10pt"><B><I><SPAN lang=FA dir=rtl style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: '2 Shadi'">فرهنگ<SPAN lang=FA dir=rtl style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: '2 Shadi'"> نامهاي تجاری</SPAN><B><I><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; LINE-HEIGHT: 115%; FONT-FAMILY: '2 Shadi'"><SPAN>    </SPAN></SPAN></I></B></SPAN></I></B></DIV> <DIV class=MsoNormal style="MARGIN: 0in 0in 10pt"><B><I><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; LINE-HEIGHT: 115%; FONT-FAMILY: '2 Shadi'"><SPAN>                                                        </SPAN></SPAN></I></B><B><SPAN lang=FA dir=rtl style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: '2 Shadi'"><SPAN>             <A href="http://images.google.com/imgres?imgurl=http://www.ikco.com/persian/products/Gallery/soren/data/images/larg/wallpaper/car08.jpg&imgrefurl=http://www.cars-car.blogfa.com/&h=768&w=1024&sz=332&hl=fa&start=1&um=1&tbnid=SC3KVGfimzZ_rM:&tbnh=113&tbnw=150&prev=/images%3Fq%3D%25D8%25A7%25DB%258C%25D8%25B1%25D8%25A7%25D9%2586%2B%25D8%25AE%25D9%2588%25D8%25AF%25D8%25B1%25D9%2588%26um%3D1%26hl%3Dfa%26lr%3D%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=113 src="http://tbn0.google.com/images?q=tbn:SC3KVGfimzZ_rM:http://www.ikco.com/persian/products/Gallery/soren/data/images/larg/wallpaper/car08.jpg" width=150></A></SPAN></SPAN></B><SPAN lang=FA dir=rtl style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Tahoma', 'sans-serif'"><FONT size=4><SPAN>                                                                                                </SPAN></FONT></SPAN></DIV> <DIV class=MsoNormal style="MARGIN: 0in 0in 10pt; TEXT-ALIGN: right" align=right><SPAN lang=FA dir=rtl style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Tahoma', 'sans-serif'"><FONT size=4><SPAN>                                                                    </SPAN></FONT></SPAN></DIV> Sun, 02 Mar 2008 04:27:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=55 khresmeh http://khresmeh.blogfa.com/post-55.aspx http://khresmeh.blogfa.com/post-53.aspx <FONT size=4><FONT size=5>پسامدرنيته و موج سوم</FONT> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD id=tDataImage13 style="PADDING-TOP: 20px" vAlign=bottom noWrap align=middle width="20%"><A href="http://images.google.com/imgres?imgurl=http://lib.sparanoid.com/blood.jpg&imgrefurl=http://www.kaziblanka110.blogfa.com/post-411.aspx&h=500&w=332&sz=105&hl=fa&start=14&um=1&tbnid=yO54cAVhI0aXuM:&tbnh=130&tbnw=86&prev=/images%3Fq%3D%25D9%25BE%25D8%25B3%25D8%25AA%2B%25D9%2585%25D8%25AF%25D8%25B1%25D9%2586%26svnum%3D10%26um%3D1%26hl%3Dfa%26lr%3D%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=130 src="http://tbn0.google.com/images?q=tbn:yO54cAVhI0aXuM:http://lib.sparanoid.com/blood.jpg" width=86></A></TD> <TD id=tDataImage14 style="PADDING-TOP: 20px" vAlign=bottom noWrap align=middle width="20%"><A href="http://images.google.com/imgres?imgurl=http://faculty.etsu.edu/kortumr/HUMT2320/postmodern/adobejpgimages/25goldfishlarge.jpg&imgrefurl=http://www.hosein-dehghani.blogfa.com/&h=930&w=1173&sz=234&hl=fa&start=15&um=1&tbnid=UUEDxn2hUuJ8xM:&tbnh=119&tbnw=150&prev=/images%3Fq%3D%25D9%25BE%25D8%25B3%25D8%25AA%2B%25D9%2585%25D8%25AF%25D8%25B1%25D9%2586%26svnum%3D10%26um%3D1%26hl%3Dfa%26lr%3D%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=119 src="http://tbn0.google.com/images?q=tbn:UUEDxn2hUuJ8xM:http://faculty.etsu.edu/kortumr/HUMT2320/postmodern/adobejpgimages/25goldfishlarge.jpg" width=150></A></TD></TR></TBODY></TABLE></FONT> <P></P> <P> </P> Wed, 30 Jan 2008 13:43:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=53 khresmeh http://khresmeh.blogfa.com/post-53.aspx http://khresmeh.blogfa.com/post-52.aspx <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; DIRECTION: rtl; unicode-bidi: embed; TEXT-ALIGN: justify"><U><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA">رمزگشايي </SPAN></U><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:stockticker><B><I><U><SPAN dir=ltr style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA">DNA</SPAN></U></I></B></st1:stockticker><SPAN dir=rtl></SPAN><U><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA"><SPAN dir=rtl></SPAN> يک نام تجاری</SPAN></U><SPAN dir=ltr style="COLOR: blue; FONT-FAMILY: Arial"><?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" /><v:shapetype id=_x0000_t75 path="m@4@5l@4@11@9@11@9@5xe" o:spt="75" coordsize="21600,21600" stroked="f" filled="f" o:preferrelative="t"><FONT size=3> </FONT></v:shapetype><v:shape id=_x0000_i1025 style="WIDTH: 86.25pt; HEIGHT: 1in" alt="" type="#_x0000_t75" o:button="t" href="http://images.google.com/imgres?imgurl=http://www.newscientist.com/blog/lastword/uploaded_images/071003_sacred_dna-740041.jpg&imgrefurl=http://www.newscientist.com/blog/lastword/labels/domestic-science.html&h=244&w=291&sz=19&hl=fa&start=626&tbnid=TYqwHjDl-A00fM:&tbnh=96&tbnw=115&prev=/images%3Fq%3DBRAND%2BDNA%26start%3D620%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Dfa%26sa%3DN"><A href="http://images.google.com/imgres?imgurl=http://www.bluebusiness.dk/Files/Billeder/t_dna.gif&imgrefurl=http://www.bluebusiness.dk/Default.aspx%3FID%3D248&h=79&w=79&sz=2&hl=fa&start=17&tbnid=MHGqQ85BEX1EDM:&tbnh=73&tbnw=73&prev=/images%3Fq%3DBRAND%2BDNA%26gbv%3D2%26svnum%3D10%26hl%3Dfa%26sa%3DG"></A></v:shape><A href="http://images.google.com/imgres?imgurl=http://www.brandchannel.com/images/papers/319_graph.png&imgrefurl=http://www.brandchannel.com/papers_review.asp%3Fsp_id%3D1254&h=150&w=321&sz=14&hl=fa&start=5&tbnid=cOqUe3lH_ZFhRM:&tbnh=55&tbnw=118&prev=/images%3Fq%3DBRAND%2BDNA%26gbv%3D2%26svnum%3D10%26hl%3Dfa%26sa%3DG"></A><A href="http://images.search.yahoo.com/search/images/view?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fei%3DUTF-8%26p%3DDNA%26fr2%3Dtab-web%26fr%3D&w=428&h=600&imgurl=www.nibhi.man.ac.uk%2FArtwork%2Fdna.jpg&rurl=http%3A%2F%2Fwww.nibhi.man.ac.uk%2FArtwork%2FForms%2FEditForm.aspx%3FID%3D4&size=41.9kB&name=dna.jpg&p=DNA&type=jpeg&no=19&tt=997,012&oid=6f2fa5ad70a0d464&ei=UTF-8"><IMG title=http://www.nibhi.man.ac.uk/Artwork/Forms/EditForm.aspx?ID=4 height=145 alt="Go to fullsize image" src="http://re3.mm-a7.yimg.com/image/3791359048" width=103></A><A href="http://images.google.com/imgres?imgurl=http://www.brandchannel.com/images/papers/319_graph.png&imgrefurl=http://www.brandchannel.com/papers_review.asp%3Fsp_id%3D1254&h=150&w=321&sz=14&hl=fa&start=5&tbnid=cOqUe3lH_ZFhRM:&tbnh=55&tbnw=118&prev=/images%3Fq%3DBRAND%2BDNA%26gbv%3D2%26svnum%3D10%26hl%3Dfa%26sa%3DG"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=55 src="http://tbn0.google.com/images?q=tbn:cOqUe3lH_ZFhRM:http://www.brandchannel.com/images/papers/319_graph.png" width=118></A><A href="http://images.google.com/imgres?imgurl=http://www.footballroad.com/data/news/img/a/860501Kaka_1.jpg&imgrefurl=http://worldfifa.blogfa.com/86051.aspx&h=239&w=300&sz=22&hl=fa&start=8&um=1&tbnid=S-L5ErSWD9kIvM:&tbnh=92&tbnw=116&prev=/images%3Fq%3D%25D9%2581%25D9%2588%25D8%25AA%25D8%25A8%25D8%25A7%25D9%2584%2B%25D8%25A8%25D8%25B1%25D8%25B2%25DB%258C%25D9%2584%26svnum%3D10%26um%3D1%26hl%3Dfa%26lr%3D%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=92 src="http://tbn0.google.com/images?q=tbn:S-L5ErSWD9kIvM:http://www.footballroad.com/data/news/img/a/860501Kaka_1.jpg" width=116></A></SPAN></P> <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; DIRECTION: rtl; unicode-bidi: embed; TEXT-ALIGN: justify"><U><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="TEXT-DECORATION: none"> </SPAN></o:p></SPAN></U></P> <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; DIRECTION: rtl; unicode-bidi: embed; TEXT-ALIGN: justify"><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA">امروزه میتوان نام های تجاری را به موجودات زنده تشبیه کرد ،از آن جهت که در سلولهای تشکیل دهنده خود بخشی به نام( دی ان ای) </SPAN><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA">دارند ،که حاوی همه  ویژگیهای خاص همان موجود زنده و مسئول انتقال اطلاعات حیاتی از نسلی به نسل دیگر می با شد.</SPAN></P> <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; DIRECTION: rtl; unicode-bidi: embed; TEXT-ALIGN: justify"><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA"></SPAN><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US">نام های تجاری هما نند موجودات زنده صفات و ویژگیهایی دارندکه مختص خود آنها ست و با آن نام عجین شده اند و در واقع شخصیت وهویت آن نام را تشکیل می دهند.</SPAN></P> <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; DIRECTION: rtl; unicode-bidi: embed; TEXT-ALIGN: justify"><SPAN lang=FA dir=rtl style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US">بر این اساس اصطلاحاتی نظیر</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US"><SPAN lang=FA dir=rtl>(دی ان ای) که تا چندی پیش صرفا"مختص موجودات زنده بود به ادبیات بازاریابی و نام های تجاری راه یافته است:                                     </SPAN></SPAN> </P> Wed, 26 Dec 2007 13:26:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=52 khresmeh http://khresmeh.blogfa.com/post-52.aspx http://khresmeh.blogfa.com/post-51.aspx <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><B><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA">يک نام تجاري قدرتمند بسازيد <A href="http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/zh/thumb/4/44/Mercedes-Benz_Treadmark_Heritage.jpg/180px-Mercedes-Benz_Treadmark_Heritage.jpg&imgrefurl=http://zh.louddomain.com/wiki/%25E6%259C%258B%25E9%25A6%25B3&h=240&w=180&sz=10&hl=fa&start=3&tbnid=qN-vco9WhgIP-M:&tbnh=110&tbnw=83&prev=/images%3Fq%3Dtreadmark%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Dfa%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=110 src="http://tbn0.google.com/images?q=tbn:qN-vco9WhgIP-M:http://upload.wikimedia.org/wikipedia/zh/thumb/4/44/Mercedes-Benz_Treadmark_Heritage.jpg/180px-Mercedes-Benz_Treadmark_Heritage.jpg" width=83></A><A href="http://images.google.com/imgres?imgurl=http://www.crimesceneproducts.com/images/feature/96831_treadmark.jpg&imgrefurl=http://www.crimesceneproducts.com/products.asp&h=220&w=220&sz=51&hl=fa&start=2&tbnid=Rvc3Urq-L2blfM:&tbnh=107&tbnw=107&prev=/images%3Fq%3Dtreadmark%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Dfa%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=107 src="http://tbn0.google.com/images?q=tbn:Rvc3Urq-L2blfM:http://www.crimesceneproducts.com/images/feature/96831_treadmark.jpg" width=107></A><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P> <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA"><FONT size=4>انتخاب نام تجاري کالا يا خدمتي که در يک صنعت ارائه مي شود مي تواند سود آورترين بخش از يک استراتژي بازاريابي باشد. در ساده ترين تعريف، نام تجاري را مي توان سمبل و نمادي از کالاي شما دانست که قادر است از طريق آرم، ترکيب رنگها، صدا، مظاهر و حتي شيوه هاي نوشتاري، پيام مورد نظر را به مخاطب منتقل ساخته و در اولين نگاه کالاي شما را به ذهن وي آورد.<o:p></o:p></FONT></SPAN></P> <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA"><o:p> </o:p></SPAN></P> <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><SPAN lang=FA style="FONT-SIZE: 14pt; FONT-FAMILY: Tahoma; mso-bidi-language: FA"><o:p> </o:p></SPAN></P> Sat, 24 Nov 2007 04:11:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=51 khresmeh http://khresmeh.blogfa.com/post-51.aspx http://khresmeh.blogfa.com/post-50.aspx <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><SPAN lang=FA style="FONT-FAMILY: Tahoma; mso-bidi-language: FA"><FONT size=3><U> </U></P> <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><B><SPAN lang=FA style="FONT-FAMILY: Tahoma; mso-bidi-language: FA"><U></U></SPAN></B> </P> <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><B><SPAN lang=FA style="FONT-FAMILY: Tahoma; mso-bidi-language: FA"><U><A href="http://images.google.com/imgres?imgurl=http://www.americancorner.org.tw/AmericasLibrary/assets/sh/cowboy/sh_cowboy_branding_2_e.jpg&imgrefurl=http://www.americancorner.org.tw/AmericasLibrary/sh/cowboy/sh_cowboy_branding_2_e.html&h=468&w=700&sz=50&hl=fa&start=2&tbnid=bkKvorY3fiEI9M:&tbnh=94&tbnw=140&prev=/images%3Fq%3Dbranding%26gbv%3D2%26svnum%3D10%26hl%3Dfa%26sa%3DG"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=94 src="http://tbn0.google.com/images?q=tbn:bkKvorY3fiEI9M:http://www.americancorner.org.tw/AmericasLibrary/assets/sh/cowboy/sh_cowboy_branding_2_e.jpg" width=140></A><A href="http://images.google.com/imgres?imgurl=http://www.tailored.com.au/uploaded_images/branding-irons-704952.jpg&imgrefurl=http://www.tailored.com.au/labels/search%2520engine%2520promotion.htm&h=567&w=847&sz=84&hl=fa&start=102&tbnid=Atvzca4wImd8_M:&tbnh=97&tbnw=145&prev=/images%3Fq%3Dbranding%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Dfa%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=97 src="http://tbn0.google.com/images?q=tbn:Atvzca4wImd8_M:http://www.tailored.com.au/uploaded_images/branding-irons-704952.jpg" width=145></A><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></U></SPAN></B></P> <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><SPAN lang=FA style="FONT-FAMILY: Tahoma; mso-bidi-language: FA"></SPAN> </P> <P class=MsoNormal dir=rtl style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%"><SPAN lang=FA style="FONT-FAMILY: Tahoma; mso-bidi-language: FA"><FONT size=4>انتخاب نام براي  شرکت يا محصول شما از اهميت والايي در روند ساخت يک نام تجاري برخوردار است. انتخاب نام مرحله حساسي است که نمي توان در آن شتابزده و عجولانه تصميم گرفت و از سوي ديگر تمامي ابزارهاي ارتباطي از جمله سربرگ ها و وب سايت شرکت در انتظار نتيجه اين مرحله مي باشند، پس عاقلانه نيست که وقت زيادي صرف آن شود در ادامه 11 نکته براي انتخاب صحيح يک نام تجاري توصيه شده است:<o:p></o:p></FONT></SPAN></P> <P class=MsoNormal style="TEXT-JUSTIFY: kashida; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify; TEXT-KASHIDA: 0%; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><SPAN lang=FA style="FONT-FAMILY: Tahoma; mso-bidi-language: FA"><o:p><A href="http://images.google.com/imgres?imgurl=http://www.palaisroyal.com/common/images/brand-names.gif&imgrefurl=http://www.palaisroyal.com/Brand-Name-Merchandise.html&h=300&w=479&sz=27&hl=fa&start=1&tbnid=nlc0gJMH1tXuBM:&tbnh=81&tbnw=129&prev=/images%3Fq%3Dbrand%26gbv%3D2%26svnum%3D10%26hl%3Dfa%26sa%3DG"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=81 src="http://tbn0.google.com/images?q=tbn:nlc0gJMH1tXuBM:http://www.palaisroyal.com/common/images/brand-names.gif" width=129></A></o:p></SPAN></P></FONT></SPAN> Wed, 07 Nov 2007 03:26:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=50 khresmeh http://khresmeh.blogfa.com/post-50.aspx http://khresmeh.blogfa.com/post-49.aspx <DIV> <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify"><U><SPAN lang=FA style="FONT-FAMILY: Homa"><STRONG><FONT color=#663333><EM><FONT color=#ff0000>نااري که بدان شناخته مي شويد. (نام تجاري شما)</FONT></EM><FONT color=#000000> <A href="http://images.google.com/imgres?imgurl=http://www.profitimo.com/Portals/0/Blog/Files/13/104/differ.jpg&imgrefurl=http://www.profitimo.com/Blogs/tabid/84/EntryID/104/Default.aspx&h=175&w=176&sz=6&hl=en&start=52&tbnid=8uV-Xi4060xIwM:&tbnh=99&tbnw=100&prev=/images%3Fq%3Dbrand%2Bcalled%2Byou%26start%3D36%26gbv%3D2%26ndsp%3D18%26svnum%3D10%26hl%3Den%26sa%3DN"><IMG style="BORDER-RIGHT: 1px solid; BORDER-TOP: 1px solid; BORDER-LEFT: 1px solid; BORDER-BOTTOM: 1px solid" height=99 src="http://tbn0.google.com/images?q=tbn:8uV-Xi4060xIwM:http://www.profitimo.com/Portals/0/Blog/Files/13/104/differ.jpg" width=100></A></FONT></P></FONT></STRONG></U> <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify"><SPAN lang=FA style="FONT-SIZE: 13pt; LINE-HEIGHT: 150%; FONT-FAMILY: 'Nazanin Mazar'"><FONT face="Tahoma, Arial, Helvetica, sans-serif" size=4>نام تجاري، آن چه شما بواسطه آن شناخته مي شويد، هر بنگاهي بواسطه ويژگي خاصي شناخته مي شود. از سوي ديگر تمامي افرادي که با شما برخورد دارند حتي اگر تجارتي با شما انجام نداده باشند، درباره بنگاه شما تصوير خاصي را در ذهن خود شکل مي دهند. نکته اصلي در مثبت نمودن اين ذهنيت، مديريت ويژگي هايي است که بدان ها شهرت يافته ايم و اين همان چيزي است که يک نام تجاري را خلق مي کند.</FONT></SPAN></P> <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify"><SPAN lang=FA style="FONT-SIZE: 13pt; LINE-HEIGHT: 150%; FONT-FAMILY: 'Nazanin Mazar'"><FONT face="Tahoma, Arial, Helvetica, sans-serif"><FONT size=4>نام هاي تجاري کاربردهاي استراتژيکي دارند که شما را قادر مي سازند تا :<U><STRONG><FONT color=#663333><EM> </EM></SPAN></P></FONT></STRONG></SPAN></U></FONT></FONT> <P class=MsoNormal dir=rtl style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left" align=right><B><I><SPAN dir=ltr style="FONT-SIZE: 11pt; LINE-HEIGHT: 150%; FONT-FAMILY: 'Antique Olive'"><FONT face="Times New Roman"><SPAN class=yshortcuts id=lw_1193307645_1 style="CURSOR: hand; BORDER-BOTTOM: #0066cc 1px dashed"></SPAN></FONT></SPAN></I></B><BR><A onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_zbjqMnpFubQ/RwUCKgbNxwI/AAAAAAAAFWs/_Xdm_xP2BC4/s1600-h/eos2.jpg"><IMG id=BLOGGER_PHOTO_ID_5117498931102467842 style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: pointer; TEXT-ALIGN: center" alt="" src="http://bp2.blogger.com/_zbjqMnpFubQ/RwUCKgbNxwI/AAAAAAAAFWs/_Xdm_xP2BC4/s400/eos2.jpg" border=0></A> </P></DIV><!-- toctype = X-unknown --><!-- toctype = text --><!-- text --> Thu, 25 Oct 2007 10:27:18 GMT http://commenting.blogfa.com/?blogid=khresmeh&postid=49 khresmeh http://khresmeh.blogfa.com/post-49.aspx